Two women started Maidenform in 1922 to create garments accentuating a woman's natural shape. Today Maidenform deals in intimate apparel for women including bras, underwear, sleepwear, hosiery and shapewear. Use Maidenform coupons at major retailers, department stores, Maidenform outlets and online to buy underthings from the Comfort Devotion, Full Fit Devotion, Fat Free Dressing or One Fab Fit lines.